Leading Online Dating And Social Gaming Company Selects PR Firm For Its Digital Media Expertise
Irvine, CA, New York, - - Nov. 29, 2010 – Global Results Communications (GRC) today announced that it has been selected as agency of record for leading online dating and social entertainment network company, Datebid. Under terms of the agreement, GRC will execute a full social media and digital media public relations program in Europe and North America.
Kick-starting the program, GRC implemented an aggressive program for Datebid promoting the use of Hollywood actress and the star of SAW 3D, Betsy Russell. The program included the opportunity to win a webcam auction-style dating game on Facebook. A new and exciting way to enjoy online dating, DateBid gives participants DateBid Play Money to bid on a date with the actress and as other participants see bids posted, they can try to outbid them to win the prize. The winning bidder received a 10-minute video chat with the actress and proceeds from the auction were given to Going Out by Going In (GOGI), the charity of Betsy Russell’s choice.
In addition to the social and digitial media program, GRC will further execute a PR program that reaches the mass consumer through the use of the mobile medium, blog, apps and more. Traditional PR methods such as media outreach and release writing will be incorporated into the program when appropriate.
DateBid is an auction-style, ice-breaker game for meeting new people that brings a unique blend of social gaming and online dating to social network platforms and mobile devices. DateBid is available now on Facebook (http://datebid.com/fb/) with more than 700,000 profiles, and will soon be available on other social networks and mobile devices.
About GRC
A full-service public relations and digital media firm focused on enhancing the public profiles of its clients worldwide, GRC specializes in servicing the mobile and high-tech markets. GRC works with business-to-business, business-to-consumer, direct-to-consumer and industry organizations to clarify positioning, dramatically raise marketplace awareness and advance overall business agendas. For more information about GRC, please visit www.globalresultspr.com.
