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An App Gives Parents A Taste of Abuse

Submitted by Anonymous on Feb 3, 2012 - 3:37 pm

Parents of teens get a horrifying taste of what their kids go through with a free iPhone app created by Liz Claiborne Inc.'s Love Is Not Abuse Coalition.

Facebook Hires Former Levi's, Apple Exec Rebecca Van Dyck to Lead Marketing

Submitted by Anonymous on Feb 3, 2012 - 2:43 pm

Ms. Van Dyck spent the last 10 months as Levi's global CMO, where she oversaw the company's global "Go Forth" campaign.

Worth Reading: The Era of Constant Connectivity

Submitted by admin on Feb 3, 2012 - 12:28 pm

Richard MacManus, editor-in-chief of ReadWriteWeb, explains how marketers and publishers need to get ready for the over-connected world.

Social Data Shows Most Want Giants to Win

Submitted by admin on Feb 3, 2012 - 12:28 pm

Looks like most people want the New York Giants to win this weekend, according to pre-game Super Bowl data from Clearspring.

Just in Time for Super Bowl: 'The Least Interesting Man in the World'

Submitted by Anonymous on Feb 3, 2012 - 11:58 am

Breckenridge Brewery isn't in the Super Bowl but the craft brewer is likely to get folks in Denver talking on Sunday about the latest installments in its "Truth in Beervertising" parody campaign.

Art of the Super Bowl Ad: Father of Super Bowl Spots on Clydesdales, Pepsi's Best and Michael Jordan

Submitted by Anonymous on Feb 3, 2012 - 11:56 am

Joe Pytka was behind the camera in 1992 when Cindy Crawford took that sip of Pepsi, and put Michael Jordan on the court with Bugs Bunny for "Hare Jordan."

Ogilvy Working With Susan G. Komen for the Cure in PR Crisis

Submitted by Anonymous on Feb 3, 2012 - 11:53 am

Who's the PR agency for Susan G. Komen for the Cure? Ogilvy, which was brought on eight months ago and now has its hands full trying to manage crisis communications for the charity now under fire.

Is Madonna the Worst Choice Ever for a Super Bowl Halftime Show?

Submitted by Anonymous on Feb 3, 2012 - 11:24 am

Ad Age has been working with Networked Insights, a social-media analytics company that advises brands and agencies on media planning, to track social sentiment surrounding Madonna.

Seeking: Senior Account Executive & Account Executive

Job Description

Global Results Communications (GRC) is seeking qualified candidates for various levels: senior account executive (SAE) and account executive (AE).

Required Skills and Experience:

Candidates should possess a Bachelors degree in communications or related field; demonstrated computer skills, including Microsoft Office, PowerPoint, and Excel; and proficiency in PR technical skills, especially writing and media relations.

If interested, please send your resume and cover letter to Barbara Ruelas at bruelas@globalresultspr.com

Is Yahoo Serious About Right Media?

Submitted by admin on Feb 3, 2012 - 9:18 am

Yahoo's got a new deal with AOL to use the Right Media Exchange. New Yahoo ad-trading boss Brian Silver thinks critics have it wrong about Right Media.