Leading Demand Side Platform Provider for Digital Advertising to Grow Market Leadership Position
Irvine, Calif., New York – APRIL 11, 2011 –Global Results Communications (GRC) (www.globalresultspr.com), a full-service public relations firm dedicated to advancing the profiles of companies in the high-tech, telecom and wireless industries, proudly announced that it has been selected as the public relations agency of record for DataXu, a provider of the only cross-channel Demand Side Platform (DSP) for online, mobile and video advertising. GRC’s mandate will be to heighten the awareness of DataXu’s unique and powerful technology, and position the company’s market leadership in the competitive digital advertising market.
“DataXu sets itself apart from other Demand Side Platforms with its advanced, proprietary ‘audience discovery’ technology that drives new viewers for digital advertising,” said Valerie Christopherson, managing director for Global Results Communications. “We are both excited and humbled by DataXu’s confidence in GRC’s public relations efforts.”
Headquartered in Boston, Massachusetts, DataXu is a global provider of advertising solutions in online, mobile and video. Its powerful technology increases digital campaign performance, improves operational efficiencies and delivers unique consumer insights to advertisers. DataXu’s executive team unites leading executives in digital media with MIT technologists. The private company is backed by Atlas Venture, Flybridge Capital Partners and Menlo Ventures.
About Global Results Communications
Global Results Communications (GRC) is a full-service public relations firm focused on enhancing the public profiles of our clients. With a specialty in servicing the high tech, wireless and biotech markets, Global Results Communications delivers quality results worldwide. We work with business to business, industry organizations and consumer clients to clarify positioning, dramatically raise marketplace awareness and advance overall business agendas. For more information, please contact GRC at www.globalresultspr.com or +1 949 608 0276.
