Irvine, Calif. – October 1, 2011 – Global Results Communications (GRC) (www.globalresultspr.com), a full-service public relations firm dedicated to advancing the profiles of companies in the high-tech, telecom and wireless industries, announced today that it has been chosen by Chartboost as its agency of record. Chartboost offers a direct-deal advertising marketplace that enables mobile game publishers to connect with each other to buy, sell or exchange traffic directly.
“Chartboost’s platform provides a ‘dating site’ for mobile game developers to find each other’s apps and do advertising deals directly, on their own terms with no mediation from an ad network,” said Valerie Christopherson, Managing Director of GRC. “This is real game-changer technology for game publishers to better monetize their apps, and we look forward to growing the company’s awareness on the public relations and social media front.”
Through its direct‑deal advertising marketplace, ChartBoost enables game publishers to manage the distribution power of their mobile game apps and monetize the success of a Top 100 app in the App Store. With the ChartBoost technology platform, publishers can cross-promote their own games to build awareness or do direct deals with other publishers to drive revenue. For more information, visit www.chartboost.com.
About Global Results Communications
Global Results Communications (GRC) is a full-service public relations firm focused on enhancing the public profiles of our clients. With a specialty in servicing the high tech, wireless and biotech markets, Global Results Communications delivers quality results worldwide. We work with business to business, industry organizations and consumer clients to clarify positioning, dramatically raise marketplace awareness and advance overall business agendas. For more information, please contact GRC at http://www.globalresultspr.com or +1 949 608 0276.
