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Mogreet Unveils Its Mocast Rich Media, Social and Mobile Ad Monetization Platform for Broadcasters at 2011 Radio Show


Mogreet to Host Info Session on Mobile Marketing Opportunities for Radio at the NAB and RAB Radio Show in Chicago

-- After working for more than a year with the top radio broadcasters and local and national advertisers, Mogreet is releasing its new Mocast Broadcast Platform designed to grow radio listening audiences and most importantly, take advantage of the hyper-growth in local and national mobile advertising.

"We hear consistently from broadcast executives who are struggling to capture the shift of media dollars into mobile and are concerned about maintaining listeners among the increasingly crowded media landscape," explained James Citron, CEO Mogreet. "The platform we built helps to transition radio stations beyond their early mobile efforts of simple text messaging and iPhone applications, to today's era of mobile, where listeners expect to communicate through video and audio and engage in a real-time conversation with their favorite radio personalities and their friends via mobile and social media." 

Some of the features in the Mocast Broadcast Platform include: 

  • Automated breaking news and multimedia content delivery (video, pictures, songs) via API, RSS and MRSS

  • Full track song and podcast delivery to any mobile device in the U.S.

  • Support for multiple mobile advertising formats, including pre- and post-roll video, images, text, and audio ads 

  • SaaS contesting and sweepstakes features

  • Integrated handset detection capabilities enabling custom programming and app downloads by handset type

  • Daily deals and rich media mobile coupons

  • Mobile and social sharing features to drive audience growth and amplify advertiser messaging

  • Real-time analytics and ROI reporting for advertisers and station executives

Citron added, "Advertisers want to take advantage of the reach of radio, but need to have the capability to connect with this audience through mobile and social media, which broadcasters can now offer through the Mocast platform. It's exciting to see our customers and their advertisers succeeding in the market, and we look forward to helping many more grow their mobile business in the coming years ahead." 

Mogreet's broadcast partners who helped influence the development of Mocast's features, include Cox/CMG Digital, EntraVision, Emmis, Meredith, and South Central Media, among others.

Mogreet encourages attendees of the 2011 NAB and RAB Radio Show to attend their Info Session on Friday, September 16 at 9:00 a.m. in Hyatt Ballroom A. In this session, Mogreet will discuss the opportunities for broadcasters and radio stations to make money with mobile, including live case studies, advertiser profiling, and how-to concepts that attendees can take back to their stations and use immediately.

Please contact if you'd like to schedule an in-person meeting at the 2011 NAB and RAB Radio Show.

About Mogreet

Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery of rich media to mobile devices. The company works with leading marketers in entertainment, media, retail, consumer products, health care and real estate. Currently supported in over 175 countries, Mogreet's platform can reach 2 billion consumers globally. The company has raised $10 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, Spyglass Ventures and Clovehitch Partners. Mogreet is headquartered in Venice, California.