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  • What is the definition of a social media platform?

    It seems that everyone is trying to define social media and how to measure it’s return on investment?  Everywhere on the net people are putting out video’s, presentations, white papers and even books putting their spin on defining social media.

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  • LinkedIn Messages Spark a Lawsuit

    The use of social-networking sites to breach the terms of noncompete agreements will be the focus of an unprecedented lawsuit filed by an IT staffing firm against a former employee. Chances are, the courts will rule that it's the message, not the medium, that matters, experts say.

    By Andrew R. McIlvaine

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  • Mobile Marketing's Must-Attend Events for Fall 2010

    By Michael Becker, North America Managing Director for the Mobile Marketing Association

    Originally Posted on July 8, 2010 to the Inside Mobile Marketing Blog at eM+C

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  • Who Really Owns Social Media?

    Recently, there have been numerous debates over the topic of who owns social media. Social Media is rapidly becoming a must for all companies, no matter what industry or trade. Many people feel it is the PR practitioners who own their company’s social media. They are, in fact, the ones who are creating, executing and implementing the strategies via social media platforms. However, there are some who feel it is the company who owns their social media because they are in fact, the owners of the entity, which is being represented via social media strategies.

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  • How to lose a job in just 59 words

    Most PR practitioners have worked with a spokesperson who is a loose cannon with the media. In most industries, a “too vocal” spokesperson doesn’t cause that much damage. But if you are the top commander of a U.S.-led war in Afghanistan, being “too vocal” with the media can cost you your job.

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  • BP’s Epic Fail: Not Taking Public Accountability

    It’s hard not to comment on the ongoing tragedy in the Gulf of Mexico and BP’s handling of the situation without feeling as though you’re piling on.  However, as PR professionals, it can be an interesting exercise to consider what you would do if BP executives came to you and asked for help (for a large retainer, of course!).

    BP has already begun an extensive web campaign to rehabilitate its image, purchasing search terms as “oil spill,” “gulf oil,” and a host of other keyword combinations on leading web search portals.

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  • Big Week for Mobile Tech

    Over the past week, two topics have dominated the wireless technology headlines: Apple’s World Developers Conference (WWDC) and AT&T.

    The WWDC seemed to keep most tech enthusiast, beat writers and bloggers buzzing with anticipation about the latest developments from Apple.  RCR Wireless compared the scene leading up to Steve Jobs keynote speech to a rock concert.  Once the crazed mob found their seats, Steve Jobs took the stage and announced several new developments in Apple technology, including the debut of the highly anticipated iPhone 4.

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  • So You Want To Get In to PR

    Congratulations to all of the recent grads and soon-to-be grads. So you decided you want to do PR – how do you start? The good news is that the job market seems to be looking better than it did a year ago; the challenge is that PR continues to be a competitive market. Here are some tips for the newly-graduated, or for anyone who is looking to switch their career over to the exciting (crazy) world of PR.

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  • Lost finale: How ABC made it the most anticipated television event in recent history

    This past Sunday was one of the biggest days in recent television history as Lost, the hybrid science fiction fantasy adventure series about a group of airplane crash survivors on a deserted island, concluded after six seasons and 121 episodes. The show went through ups and downs in popularity and continues to provoke strong reactions, both positively and negatively, among critics and viewers, but ABC did a fantastic job promoting the series finale and attracting a huge audience in the process.

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  • Which Social Networking site works best for you Twitter or Facebook?

    In the U.S., people continue to spend more time on social networks, but year-over-year growth for Facebook and Twitter individually outpaced overall growth for the category at large. With the rising craze for social media, every blogger is found actively participating on different social networking platforms. However, with the growing popularity of social media, it is hard to say which network should be tagged as the 800-pound gorilla of the social world.

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