Training

Being able to articulate message points in a clear, concise manner is vital to ensuring that a communications program and subsequent news stories resonate with the media.  GRC creates  detailed messaging grid that prioritizes the PR messages for the product and media Q&A document that would outline the most commonly asked issues that would be covered with the media.

GRC conducts media-training sessions with spokespersons to prepare the executive for what to expect from an interview situation, enhance the delivery of the core messages, and answer of any media questions before, during, and after a briefing.