GRC’s perspectives reviews and discusses the trending topics that communications professionals are facing today and the strategies to execute  by exploring real world PR, social media and marketing challenges.


Valerie Christopherson is founder and CEO of Global Results Communications (GRC), an award-winning public relations firm trusted by both entrepreneurs on the cusp of new discoveries and multi-billion-dollar enterprises breaking new ground.

Turn Left, No Right, Wait, Meet In The Middle?

Directions are something many of us have taken for granted until mid-March when the pandemic hit.  Agency communications professionals are used to giving directions to navigate clients through strategies and programs that deliver results.

The World In Crisis: A Vision Of Yesterday, Concerns Of Today And Uncertainty Of Tomorrow

Today, we realize that the visions of yesterday have morphed into variations of what we thought would be versus the reality of uncertainties we are all facing. Regardless of what your industry of expertise is, all communications professionals are in crisis mode. The severity of it depends on your client base.

Commemorating Women’s History Month—and our role as PR pros in a time of unprecedented challenges

On March 8, 2020, Google’s International Women’s Day doodle featured an animated video that celebrated women throughout the world spanning multiple generations, cultures and professions…

5 Tips for Communications Leaders During the Pandemic

At the moment, change is touching nearly every aspect of life. It is not different for PR pros and communications leaders.

Storytelling Of The Future

Communications professionals are faced with the challenge of balancing news with storytelling. In fact, the English language has hit its maximum for words to describe “content” as communications professionals have been touting “content is king” for nearly two decades.

How a Creative Public Relations Firm Helped Grow a Pea-sized Idea Into a Breakthrough Brand

Junk food snacks are a $20 billion industry dominated by just a few juggernaut brands, and for newcomers hoping to break into the space, it’s a crap shoot. With a fiercely competitive landscape featuring traditional corn-based products that have been around for decades in the favored slots on grocery store shelves…

Finding Opportunity, Compelling Stories in a Bear Market

Every seasoned and successful investor lives by the mantra “Sell high, buy low,” yet few among the uninitiated are brave enough to follow this sage advice. It’s understandable, given that many of us find the stock market and investment strategies complex and hard to grasp.

“5 Things I Wish Someone Told Me Before I Became CEO of Global Results Communications (GRC),” With Valerie Christopherson

Remember to have fun despite the pressures of the business. There’s nothing like laughter and humor to release tension and keep spirits high, even when the sky seems to be falling. As far as I know, it never actually has!

What Goes Up Must Come Down: How Businesses Find Opportunities and Stay Bullish in a Bear Market

There’s no doubt about it, we are living in turbulent times—or so we think. With such a sharp focus on the rolling stock market this year, it seems inevitable that this time the sky really will fall. If I were a gambler, though, I’d bet on the sky.