perspectives

GRC’s perspectives reviews and discusses the trending topics that communications professionals are facing today and the strategies to execute  by exploring real world PR, social media and marketing challenges.

What’s Still Ahead for PR Professionals in 2020?

While 2020 started with blurred vision as to what was to come, agency PR professionals focused on a new decade, new ways of communicating and providing strategies to meet their clients’ needs in an ever-changing digitally transforming world.

Maximize Your Social Influence with Neal Schaffer

170: Why Earned Media is More Important Than Ever During a Pandemic [Valerie Christopherson Interview]

Anything but COVID: Part 2

We’re back for more on our discussion about how companies should handle non-COVID-related messages right now. Special guest Lora Wilson of Global Results Communications joins us for this episode.

“Why to be positive.” With Tyler Gallagher & Lora Wilson

Look outside your industry for inspiration and ideas. My PR career began in the technology industry and it wasn’t until I spent a few years doing PR in the consumer and corporate markets that I realized how much I could learn about the PR discipline by spending time working in another industry.

Lora Wilson of Global Results Communications: Why You Should Look Outside Your Industry For Inspiration and Ideas

Look outside your industry for inspiration and ideas. My PR career began in the technology industry and it wasn’t until I spent a few years doing PR in the consumer and corporate markets that I realized how much I could learn about the PR discipline by spending time working in another industry.

in the spotlight with valerie christopherson

Valerie Christopherson is founder and CEO of Global Results Communications (GRC), an award-winning public relations firm trusted by both entrepreneurs on the cusp of new discoveries and multi-billion-dollar enterprises breaking new ground.

Valerie Christopherson of Global Results Communications (GRC)

Today we have a feature interview with Valerie Christopherson. She is founder and CEO of Global Results Communications (GRC), an award-winning public relations firm trusted by both entrepreneurs on the cusp of new discoveries and multi-billion-dollar enterprises breaking new ground.

MEET VALERIE CHRISTOPHERSON, FOUNDER AND CEO - GLOBAL RESULTS COMMUNICATIONS (GRC)

Valerie Christopherson is founder and CEO of Global Results Communications (GRC), an award-winning public relations firm trusted by both entrepreneurs on the cusp of new discoveries and multi-billion-dollar enterprises breaking new ground.

Turn Left, No Right, Wait, Meet In The Middle?

Directions are something many of us have taken for granted until mid-March when the pandemic hit.  Agency communications professionals are used to giving directions to navigate clients through strategies and programs that deliver results.

The World In Crisis: A Vision Of Yesterday, Concerns Of Today And Uncertainty Of Tomorrow

Today, we realize that the visions of yesterday have morphed into variations of what we thought would be versus the reality of uncertainties we are all facing. Regardless of what your industry of expertise is, all communications professionals are in crisis mode. The severity of it depends on your client base.

Commemorating Women’s History Month—and our role as PR pros in a time of unprecedented challenges

On March 8, 2020, Google’s International Women’s Day doodle featured an animated video that celebrated women throughout the world spanning multiple generations, cultures and professions…

5 Tips for Communications Leaders During the Pandemic

At the moment, change is touching nearly every aspect of life. It is not different for PR pros and communications leaders.

107: #JIFvsGIF, Coronavirus Messaging, Gen Z

On the pod this week: -J.M. Smucker Company teams up with Giphy to settle gif/jif pronunciation debate. -Challenges for government agencies when communicating about the coronavirus –Takeaways from the Democratic debate in South Carolina –Interview with Anne Milo Shanahan of Global Results Communications about reaching Millenials and Gen Z. –

Storytelling Of The Future

Communications professionals are faced with the challenge of balancing news with storytelling. In fact, the English language has hit its maximum for words to describe “content” as communications professionals have been touting “content is king” for nearly two decades.

How a Creative Public Relations Firm Helped Grow a Pea-sized Idea Into a Breakthrough Brand

Junk food snacks are a $20 billion industry dominated by just a few juggernaut brands, and for newcomers hoping to break into the space, it’s a crap shoot. With a fiercely competitive landscape featuring traditional corn-based products that have been around for decades in the favored slots on grocery store shelves…

92: How Technology is Changing PR

92: On the pod this week: We’re chatting with Lora Wilson of Global Results Communications about how technology has changed and will change the PR industry — and what that means for organizations today.

Finding Opportunity, Compelling Stories in a Bear Market

Every seasoned and successful investor lives by the mantra “Sell high, buy low,” yet few among the uninitiated are brave enough to follow this sage advice. It’s understandable, given that many of us find the stock market and investment strategies complex and hard to grasp.

“5 Things I Wish Someone Told Me Before I Became CEO of Global Results Communications (GRC),” With Valerie Christopherson

Remember to have fun despite the pressures of the business. There’s nothing like laughter and humor to release tension and keep spirits high, even when the sky seems to be falling. As far as I know, it never actually has!

What Goes Up Must Come Down: How Businesses Find Opportunities and Stay Bullish in a Bear Market

There’s no doubt about it, we are living in turbulent times—or so we think. With such a sharp focus on the rolling stock market this year, it seems inevitable that this time the sky really will fall. If I were a gambler, though, I’d bet on the sky.