A weekly podcast with the best public relations talent in the industry who share their journeys, stories and insights. Available on Apple Podcasts, Google Play, iHeart, Spotify, TuneIn, ACast and more!

Deciphering the Benefits of Artificial Intelligence with Martin Waxman

This week on PR 360 is all about Artificial Intelligence. I am joined by Martin Waxman, an expert in the field to discuss how we should not be afraid of AI, and how it can be used to help PR pros craft better messages and more!

Get the Best Advice for Media Training and Crisis Comm from CommCore’s Andy Gilman

Media training and crisis communication are crucial for every PR pro and company. This week I am joined by Andy Gilman from CommCore. We talk about crisis comm templates, live streaming, podcasting, and how to get rid of verbal crutches.

Understanding Messaging and Telematics with Geotab’s Kelly Hall

This week we talk to Kelly Hall from Geotab. We discuss our love for coffee. Why marketing and PR will always be separate and important. How holistic messaging is the best messaging, and what marketing tool would she create. It’s going to be a great episode!

Delivering Your Message In a Time of Crisis with Lakeland City Commissioner Chad Mcleod

This week’s episode I am joined by fellow podcaster and Lakeland official Chad Mcleod. We talk about how to get your message out during a crisis and how to use the resources available for you and local governments. We talk about crisis communications, live streaming, and more!

How to Capitalize on Hot Stories with Ed Finegold Part 2

This is part two of Ed Finegold’s interview with PR 360. We continue our discussion on how to manage a story when it goes hot. We also discuss further on the importance of keeping people in a company aware of the marketing efforts, why there is not “bad” stories and more! Enjoy!

How to Capitalize on Hot Stories with Ed Finegold Part 1

Welcome back to another episode of PR 360. This week, we discuss with Ed Finegold on how to capitalize on hot stories. They can happen at any time and, it’s important to recognize when a stories obtain big reach! Listen in as Ed breakdowns on what to do, and how to look at each story. Enjoy!

The Day and the Life of a CMO with Plannuh’s Peter Mahoney

Welcome to a new episode of PR 360! This week we have Peter Mahoney founder and CEO of Plannuh and former CMO of Nuance, a multi-billion-dollar leader in voice recognition. Brett and Peter talk about marketing tools, voice search and the hurdles and obstacles CMOs and marketers face in the industry. If you aspire to be a CMO, this is a great episode for you!

Pivoting Your Strategy in an Uncertain Time with BizHack’s Dan Grech

PR 360 wishes everyone a safe and healthy week in these emerging pandemic times. This week we talk with BizHack’s founder Dan Grech. We talk about the sudden change we’ve all faced in the business world. Find out ways to jump start your marketing/PR today and, how to pivot. Plus, why it’s important to advertise now!

Personalizing Your Message with David Span

This week, we talk to David Span, CMO for Alef. We discuss the importance of messaging, relationships and personalization. We also discuss the tech behind Alef and how marketers are selling more of an idea, than a product. Let’s get personal with our messaging!

Putting the Social in Social Media with Neal Schaffer

Hi everyone! Today, we are looking to learn from our guest Neal Schaffer as we talk about social media, content and management tools. We also chat about influencers, data caps and more! Enjoy!

Blazing a Trail, with Barry Matsumori

Science, tech and startups. They’re within the most exciting tech sectors today. And Barry Matsumori CEO of BridgeComm, loves it! This week on PR 360 we talk with Barry about startup life, the value proposition that led to Qualcomm being dominant, taking risks and following with passion. It’s a great episode for anyone that needs some inspiration.

The Future is in 5G with Verizon’s Kim Ancin

5G, it’s the latest G for telecom businesses. Today, we talk with Kim Ancin, Director of Corporate Communications at Verizon, about how they inform and bring awareness around 5G protocols and how marketing messages and strategies are used to get the message out. We also discuss tools to monitor PR efforts, influencer marketing, bringing awareness of 5G to non-tech people, and more! Get excited for the future of 5G and PR!

How Data is Changing the PR Industry with Western Digital’s Steve Shattuck

This week we sit down with Steve Shattuck, Senior Director, PR, and Communications at Western Digital. We discuss why it’s important to talk and listen to your customers in creating the right products for them. Also, pivoting when the market gets bumpy, generate the right leads, how to send the right message about your products, influencer marketing and more! Enjoy!

What to Do About Data with Identity Praxis’s Michael Becker

In this episode of PR 360 we are joined by Michael Becker. Michael is the Founder of Identity Praxis. We discuss how to properly use data and the coming ethical struggles on how to use data when collected. Also, the effect GDPR is having, how data helps PR Pros create the best content, how much data will be transferred to companies in the future. If you’ve ever been curious about data, this is the right episode for you!

Once Upon a Brand Story with Jason Moriber, former CSO for Verizon
Part Two

Part two of a two-part series, we discuss how long brands should “pause” a story, AI and storytelling, exercises to do for storytelling, and more!

Once Upon a Brand Story with Jason Moriber, former CSO for Verizon
Part One

Storytelling is a word PR and marketing professionals hear often. In part one of a two-part series, we discuss Jason’s favorite books, if the phrase “tell your story” is being overused, what content is best suited for “telling a story” and more!

Tracking Success with TechNew’s Leon Harbar, Vice President of Global Sales and Customer Engagement of TechNews.io

 

Leon discusses the difference between TechNews from the other software’s, why niching yourself is a good idea, tracking what influencers are saying about your brand, and the future of PR! Enjoy!

Power up with B2B Social Media expert Stacey Sayer, Corporate and Digital Communications for Global Marketing at Advanced Energy

Stacey’s talks about social media and B2B, how B2B uses social media to bring awareness and debunk a few misconceptions about it, content marketing, what the future of B2B social media looks like, and cat ownership. It’s the Purrfect episode for you! Enjoy!

Answering the Call: An interview with Sharon Oddy, head of marketing and corporate comms for iconectiv

Sharon sheds light on the robocalling phenomenon and the consequences legitimate businesses face as a result of this when used in an unethical manner. A very informative episode that should not be missed!