INSIGHTS FROM GRC’S LEADERS.

We review and discuss the trending topics that communications professionals are facing today and the strategies to execute by exploring real world PR, social media and marketing challenges.

What PR Pros Can Learn from News Journalism: Helpful tips to enhance pitch writing to better appeal to journalists and their audiences.

By Andrew Ellison, Communications Specialist, Global Results Communications

PR Pros: Valerie Christopherson of Global Results Communications On The 5 Things You Need To Create A Highly Successful Career As A Public Relations Pro

By Valerie Christopherson, Founder & CEO, Global Results Communications

Releasing Ideation: How to get creativity flowing that eventually leads to the EUREKA moment

By Valerie Christopherson, Founder & CEO, Global Results Communications

The current state of PR & media relationships—7 ways to create better ones

Media results and coverage are core deliverables for most companies that seek PR agency support. Story by Global Results Communications Peter Ramsey.

How PR Professionals Can Build Stronger Relationships With Members Of The Media

Founder & CEO of Global Results Communications, a firm trusted by entrepreneurs and billion-dollar enterprises breaking new ground.

More Than 1,000 U.S. Journalists Have Their Say In Groundbreaking PR Media Report Published By Global Results Communications

Survey reveals shifting attitudes toward public relations and the challenges of an industry in transition.

Journalists Want Respect From PR Pros

More than 80 percent of the journalists surveyed in a new study say that they still depend on PR professionals for news. However, more than half (53 percent) say that the information they receive is often inaccurate.

KAREN SORENSON OF GLOBAL RESULTS COMMUNICATIONS: RISING THROUGH RESILIENCE; FIVE THINGS YOU CAN DO TO BECOME MORE RESILIENT

Cultivate a positive outlook; when it’s all doom and gloom, it will only compound your mental health when it takes a turn for the worse during a crisis.

WHAT IS PR? HERE’S A MORE APPLICABLE DESCRIPTION FOR TODAY

“Public Relations consists of a planned and consistent programme of communications between an organisation and its publics.”

CREATE YOUR OWN HEADLINES: THE KEY TO SUCCESS FOR BUSINESSES AND BRANDS

Founder & CEO of Global Results Communications, a firm trusted by entrepreneurs and billion-dollar enterprises breaking new ground.

WHAT’S STILL AHEAD FOR PR PROFESSIONALS IN 2020?

While 2020 started with blurred vision as to what was to come, agency PR professionals focused on a new decade, new ways of communicating and providing strategies to meet their clients’ needs in an ever-changing digitally transforming world.

MAXIMIZE YOUR SOCIAL INFLUENCE WITH NEAL SCHAFFER

170: Why Earned Media is More Important Than Ever During a Pandemic [Valerie Christopherson Interview]

ANYTHING BUT COVID: PART 2

We’re back for more on our discussion about how companies should handle non-COVID-related messages right now. Special guest Lora Wilson of Global Results Communications joins us for this episode.

LORA WILSON OF GLOBAL RESULTS COMMUNICATIONS: WHY YOU SHOULD LOOK OUTSIDE YOUR INDUSTRY FOR INSPIRATION AND IDEAS

Look outside your industry for inspiration and ideas. My PR career began in the technology industry and it wasn’t until I spent a few years doing PR in the consumer and corporate markets that I realized how much I could learn about the PR discipline by spending time working in another industry.

IN THE SPOTLIGHT WITH VALERIE CHRISTOPHERSON

Valerie Christopherson is founder and CEO of Global Results Communications (GRC), an award-winning public relations firm trusted by both entrepreneurs on the cusp of new discoveries and multi-billion-dollar enterprises breaking new ground.

VALERIE CHRISTOPHERSON OF GLOBAL RESULTS COMMUNICATIONS (GRC)

Today we have a feature interview with Valerie Christopherson. She is founder and CEO of Global Results Communications (GRC), an award-winning public relations firm trusted by both entrepreneurs on the cusp of new discoveries and multi-billion-dollar enterprises breaking new ground.

MEET VALERIE CHRISTOPHERSON, FOUNDER AND CEO - GLOBAL RESULTS COMMUNICATIONS (GRC)

Valerie Christopherson is founder and CEO of Global Results Communications (GRC), an award-winning public relations firm trusted by both entrepreneurs on the cusp of new discoveries and multi-billion-dollar enterprises breaking new ground.

TURN LEFT, NO RIGHT, WAIT, MEET IN THE MIDDLE?

Directions are something many of us have taken for granted until mid-March when the pandemic hit.  Agency communications professionals are used to giving directions to navigate clients through strategies and programs that deliver results.

THE WORLD IN CRISIS: A VISION OF YESTERDAY, CONCERNS OF TODAY AND UNCERTAINTY OF TOMORROW

Today, we realize that the visions of yesterday have morphed into variations of what we thought would be versus the reality of uncertainties we are all facing. Regardless of what your industry of expertise is, all communications professionals are in crisis mode. The severity of it depends on your client base.

COMMEMORATING WOMEN’S HISTORY MONTH—AND OUR ROLE AS PR PROS IN A TIME OF UNPRECEDENTED CHALLENGES

On March 8, 2020, Google’s International Women’s Day doodle featured an animated video that celebrated women throughout the world spanning multiple generations, cultures and professions…

107: #JIFVSGIF, CORONAVIRUS MESSAGING, GEN Z

On the pod this week: -J.M. Smucker Company teams up with Giphy to settle gif/jif pronunciation debate. -Challenges for government agencies when communicating about the coronavirus –Takeaways from the Democratic debate in South Carolina –Interview with Anne Milo Shanahan of Global Results Communications about reaching Millenials and Gen Z.

STORYTELLING OF THE FUTURE

Communications professionals are faced with the challenge of balancing news with storytelling. In fact, the English language has hit its maximum for words to describe “content” as communications professionals have been touting “content is king” for nearly two decades.

HOW A CREATIVE PUBLIC RELATIONS FIRM HELPED GROW A PEA-SIZED IDEA INTO A BREAKTHROUGH BRAND

Junk food snacks are a $20 billion industry dominated by just a few juggernaut brands, and for newcomers hoping to break into the space, it’s a crap shoot. With a fiercely competitive landscape featuring traditional corn-based products that have been around for decades in the favored slots on grocery store shelves…

FINDING OPPORTUNITY, COMPELLING STORIES IN A BEAR MARKET

Every seasoned and successful investor lives by the mantra “Sell high, buy low,” yet few among the uninitiated are brave enough to follow this sage advice. It’s understandable, given that many of us find the stock market and investment strategies complex and hard to grasp.

“5 THINGS I WISH SOMEONE TOLD ME BEFORE I BECAME CEO OF GLOBAL RESULTS COMMUNICATIONS (GRC),” WITH VALERIE CHRISTOPHERSON

Remember to have fun despite the pressures of the business. There’s nothing like laughter and humor to release tension and keep spirits high, even when the sky seems to be falling. As far as I know, it never actually has!

WHAT GOES UP MUST COME DOWN: HOW BUSINESSES FIND OPPORTUNITIES AND STAY BULLISH IN A BEAR MARKET

There’s no doubt about it, we are living in turbulent times—or so we think. With such a sharp focus on the rolling stock market this year, it seems inevitable that this time the sky really will fall. If I were a gambler, though, I’d bet on the sky.